Project overview
Rugged Interactive are UK manufacturers of gamified play products for trampoline parks, soft play venues, and family entertainment centres. The brief was clear: the site needed to feel as energetic and playful as the products it was selling. This was a project where the frontend experience was just as important as the underlying architecture.
Bringing the design to life
The biggest, and most rewarding challenge was translating a bold, high-energy design into a site that genuinely moved. Using GSAP and ScrollTrigger, I built a series of scroll-driven animation sequences that bring content to life as the user moves through the page. Rather than simple fade-ins, the animations were choreographed using GSAP timelines, allowing multiple elements to animate in relation to each other with precise timing and sequencing.
Tech stack
Built on WordPress with Roots Sage and Bedrock, with Advanced Custom Fields giving the Rugged team full editorial control over their product catalogue and case studies - a content-heavy site that needed a flexible, maintainable CMS foundation underneath all the visual flair.